Article-Jet

Starved again—I still can’t shed that pesky hunger habit—I walked into a restaurant with great food, slightly stiff prices, and weird service.

Sometimes I’m hungry enough to put up with weirdness, but yesterday, was another matter. The sheer absurdity of the joint got to me.

What gives? You have a stunning website with an audio intro and newsletter sign-up, but no one is buying from you. Maybe you’re wasting your time on the wrong target market or maybe you are sending the wrong message to your potential customers/clients.

1. You give it up too soon and too often.

With Some Tips on How to Respond

As an entrepreneur, I’m always intrigued by small businesses, home-based or not, that exceed the expectations of their customers in a big way.

Let me tell you about one of them.

When hosted CRM was first introduced, concerns were voiced about its drawbacks: the lack of customization, integration with other applications, support, third party storage, control over data control and the performance of service reps – not to mention the all-important security issue. Hosting’s biggest drawback is that your most important data is in a third-party’s hands.

Growing, vital businesses are built on grand strategies. But having a grand strategy is just not enough. A grand strategy needs to be implemented and then constantly reinforced to maintain momentum; that is when the vastness of a grand strategy becomes difficult. Ultimately, most grand strategies boil down to relationships and relationships depend on the interaction between people – one-to-one.

“I am writing to complain about the widget I bought from your site the other day.”

Sell anything and eventually you will be on the receiving end of a sentence like this. So how do you turn a disgruntled customer not just into a satisfied one, but – even better – into a powerful advocate for your business?

Before you can enjoy the benefits of having a life-time relationship with your customers, you first have to get them into your restaurant, store or other business. Good directions can make or break that fragile budding relationship. Here are tips to give great directions!

The mystery shopping business is very new in most parts of the world with only a handful of mystery shopping companies working mainly in larger towns and cities, and invariably targeting major business corporations, while neglecting smaller, local firms, most needing their service.

The purpose of business is to create and retain a customer.

Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care-add any high sounding word with -customer- preceding or succeeding that word and you have a new model, a new theory. Headline hitting books, celebrity author seminars and training till another theory comes along.